Your Mortgage Tagline…is It Workin For Ya Or Agin Ya

The most successful companies in the world choose words carefully when they create their advertising taglines. You can learn from their advertising strategy and experience. Treat your mortgage tagline as a critical part of your marketing campaign and choose your words very carefully.

In case you don’t know what a tagline is…it’s a short (usually one line) advertising blurb that aids in establishing credibility for you. Your mortgage tagline helps customers and prospects to feel that calling you and working with you is a “safe” choice. Your tagline can help drive business for you.

The really nice thing about taglines other than they work, is…they’re absolutely free! Once developed, they sort of tag-a-long and enhance all of your mortgage marketing material and summarize your advertising message in one short sentence.

How much more effective could your advertising be if you treated your tagline as a sales opportunity? With just a few additions and small adjustments, you could significantly improve the power of the tagline in your ads, and improve your return on your advertising investment.

Here are a few examples of some highly profitable taglines: Coke – “The Real Thing”, Pepsi – “The Choice of a New Generation,” Maxwell House Coffee – “Good to The Last Drop,” Budweiser – “The King of Beers,” All of these companies know that their tagline is a sales opportunity, and they use every word carefully to take full advantage of that opportunity.

One thing to keep in mind is that the key to creating your very own “mortgage brand” or “mortgage tagline” begins with creativity. You want people to think of you when they think of mortgages. Make sure your brand has an emotional ring to it. The right choice makes people want to do business with you and actually creates customer loyalty. The right brand tugs at their heart strings and says “buy me.”

If your business card says “Vice President” that’s great…except it really doesn’t describe exactly what you do, does it? Instead let’s use the title “Home Loan Consultant” or “Investment Specialist” instead.

Now, not only do you have a great title, but the title describes to folks exactly what you do and what you’ll be talking to them about. There’s no mistake here…you don’t work for an Automobile Dealership, or a Dry Cleaner, or whatever. You are involved in loans and mortgages.

If you’re having a problem getting started, just Google your competition and the consumer goods industry, then convert their marketing campaign and sales message into your very own mortgage business strategy. Work your chosen tagline into every single facet of your business plan and marketing program.

By simply improving the power of your tagline, you can improve the response to your marketing material, improve the return on your advertising investment, and improve your mortgage business. Go for it!

An Introduction To The Wii Error Codes

The Nintendo Wii is a great gaming system, but it does come with occasional operating errors. Understanding the Wii error codes is important to enable gamers to determine what should be done to keep their Wii systems in top form. The most common error codes encountered by most gamers are listed below.
Error Code 32030: The Nintendo Wi-Fi Connection servers are apparently down for routine maintenance. Try again later.
Error Code 32002: The console was no able to receive an update due to technical issues with Nintendo servers. Try again later.
Error Code 32003: Not enough space is available in your Wii console’s internal memory to install the most recent update. Clear room in the Wii console’s internal memory by transferring certain items to a compatible SD Card, or deleting unneeded save game data or downloads.
Error Code 32004: Satellite and dial-up are the most common causes of this error message. Try waiting several hours until reconnecting. It’s also possible that your internet service provider (ISP) may not be compatible with the Nintendo Wi-Fi Connection. If using a Wireless router, try adjusting the channel that your router broadcasts on. Channels 1 and 11 are recommended. If you using a Netgear branded router, try changing the SPI firewall settings. If using the Wi-Fi USB Connector, try temporarily disabling any security programs on your PC, or add these following applications to your firewall’s trusted list:
* Nintendo Wi-Fi Connector USB
* Setup.exe
* SoftAPInstDrv.bin
* mdriver.exe
Error Code 107310: Caused by a technical issue with the Wii’s flash memory not being properly formatted.
Error Code 109107: Apparently the WiiConnect24 service is being blocked by Parental Controls in place on the Wii console.
Error Code 109139: WiiConnect24 is disabled.
Error Codes 110210-110213: WiiConnect24 error. Call Nintendo customer service for further assistance.
Error Code 208002: Apparently a problem with the billing address entered for the credit card.
Error Code 204038: Try again. You can download software again without using any Wii points.
Error Codes 204800-205643: If you receive an error while attempting to purchase items on the Wii Shop Channel, use another credit card, or contact the provider for the card that you were attempting to use.
Error Codes 205926-205928: Although the console continues to operate for normal game play, fixing these online connection errors require having your Wii console serviced.
Error Code 206401: You may receive this error while trying to link your MyNintendo account to the Wii Store. To work around this problem, remove non-alphabetic characters, apply the changes to your MyNintendo account, and try again.
Error Code 208010: Nintendo has temporary server issues, which prevent your card information from being validated. Wait a few hours and try again.
Error Code 208014 – 208015: Apparently the card you are using has expired.
Error Code 208016: Apparently the card number entered is invalid.
Verify and re-enter the card number, and ensure it is entered correctly.
Error Code 208017: The card you are using was declined.
Error Code 208018: The card number entered is invalid.
Error Code 208019: The zip or postal code entered is invalid.
Error Code 209576: This Error Code usually indicates that the console timed out when attempting to communicate with Nintendo’s servers. Adjust your router’s channel, try a manual connection setup. Ensure there are no microwaves running, or cordless phones nearby. Ensure you are using a broadband connection.
Error Code 209593: Try adjusting your router’s channel and move it closer to your Wii, or the Wii Shop channel may be temporarily down.
Error Code 209600: Errors in this range indicate that the console timed out when attempting to communicate with Nintendo servers. Try adjusting your router’s settings and channel, disabling any firewall/security programs.
Error Code 209601: Errors within this range usually indicate that the console timed out when attempting to communicate with Nintendo’s servers. How are you attempting to connect your Wii console online? Try adjusting your router??s settings/channel, disabling any firewall/security programs.
Error Code 220602: DNS propagation issues
Change your Wi-fi router to channel 1 or 11 and move your Wii nearer to your Wi-fi router. Check your router’s broadcast settings. The “Mixed” setting typically works best. Ensure that any interfering devices, such as microwaves and cordless phones, are turned off. Wireless keyboards and mice may also cause interference.
Error Code 209826: An error has occurred. Wait a moment and try again.
Error Code 50420-50422: The Wii LAN Adapter is improperly installed.
Error Codes 51000-51099: Adjust the “Channel” on which your wireless router broadcasts. We recommend setting the wireless router to channel 1 or 11 to potentially increase download speed. Ensure that your router is compatible.
Verify that the proper Connection File (1, 2, or 3) is selected in the Wii System Settings. If you have multiple connection files setup, and you have recently received a system update, it is possible that the update has caused the Wii console to select a different Connection File.
Ensure that network name (SSID) matches exactly to what was entered in the Wii console’s settings. Log in to your router using the default IP. Look for the section for SSID. After you find the SSID (network name), verify in the Internet Settings of your Wii console that the SSID is appearing exactly as listed in your router. Ensure that capitalization, spaces, or special characters match exactly.
Error Code 51130: Try changing the channel on which your Wireless router broadcasts. Channels 1 or 11 are recommended.
Error Codes 51300-51399: The Wii console is unable to connect to the access point.
Error Codes 52100-52199: Try manually entering in your settings to your Wii console. Try adjusting the channel that your router broadcasts on. Channels 1 or 11 are recommended. Follow these steps for entering your router??s setting manually. Click the “Start” button in the lower left-hand corner of your computer. Click “Run.” Type “cmd” into the box and press Enter. Type “IPCONFIG/ALL” and press Enter. Enter in the exact same values for Primary DNS and Secondary DNS into the Wii console. If using a Wi-Fi USB connector, go to your network connection settings on your computer and make sure Internet Sharing is enables on the USB Connector’s connection.
Error Codes 52200-52299: The Access Point you are attempting to connect from is not connected to the internet or a firewall is blocking the Wii console’s connection to the internet.
Error Code 52230: Unable to connect to server. Try again later.
Error Codes 52400-52499 – 52500 – 52599: The Wii console is not able to connect to your Proxy server because the account settings are incorrect. Proxy servers are found in areas that have many internet connections, such as office buildings, dormitories, etc.
Error Codes 54000-54099: The Wii console was disconnected from the internet.
If your Nintendo Wii needs repair, a good do-it-yourself guide will give you step-by-step instructions for fixing most Wii error codes. The most common Nintendo error codes are covered in these guides as indicated below.
* Nintendo Wii Hardware Problems
* Sync / Fix Remotes That Don’t Work
* Watch DVD’s That Won’t Play
* Configure Wiiconnect24
* Fix Wii Game Freezing
* Fix Wii Error Codes
* Fix The Wii Eject Disc Problem

Que Trouve-t-on Dans Une Droguerie

Si les drogueries taient, il y a de cela encore quelques dcennies, le magasin indispensable dans lequel nos grand-mres trouvaient tout le ncessaire pour entretenir la maison, pour lhygine de toute la famille et nombre dautres choses, lide de se procurer ce dont on a besoin chez un droguiste semble de nos jours quelque peu dpasse, dsute, et cela sajoute le fait que la plupart dentre nous ne sont pas certains de ce quils doivent y chercher, ni de ce quils peuvent y trouver. Il est vrai que le temps o lon faisait tout soi-mme semble bien rvolu, et que lide dacheter diffrents produits pour concocter ses propres nettoyants et autres est peu prsente dans les esprits.

Mais avec la prise de conscience cologique de ces dernires annes, le fait maison revient au galop, et lon ne semble plus vouloir se contenter des produits de grandes surfaces, qui sont aussi chers que toxiques. On se tourne donc nouveau vers les drogueries, pour obtenir des produits traditionnels, efficaces et bon march. La mode du jetable est sur le dclin, et lon est ravis de pouvoir trouver dans ces magasins dun autre temps tout ce dont on a besoin pour revenir de vraies valeurs. En effet, on prfre nouveau un bon balai solide et qui durera des annes, quitte devoir changer la brosse en cours de route, plutt quun balai en plastique, certes peu cher lachat, mais dont lefficacit est relative et dont le manche se plie souvent au bout de quelques mois.

Mme si les drogueries sinsrent dans une culture assez ancienne, elles ont su se mettre au got du jour en proposant de nombreux produits naturels, cologiques et biologiques, pour satisfaire aux exigences de qualit actuelles. Le droguiste a pour objectif de proposer des produits durables et dexcellente qualit. En effet, les brosses achetes chez un droguiste sont souvent en bois et en fibres naturelles, et lutilisation du plastique est rduite au minimum. Ainsi, que lon recherche des produits dits propres fabriqus bases de matires premires renouvelables, naturelles et cologiques, ou bien que lon ait la nostalgie des produits et des accessoires dantan, dont lefficacit nest plus prouver et la durabilit toute preuve, la droguerie est sans doute la plateforme incontournable qui runit toutes ces qualits.

Dans une droguerie, lavantage est de pouvoir tout trouver tous les produits de base ncessaires lentretien de la maison au mme endroit : Matriel et produits dentretien, mais aussi peinture, cirage, produits contre les nuisibles, ustensiles de cuisine, sont complts par une gamme de produits naturels dhygine corporelle traditionnels comme du savon de Marseille, pierres ponces et autres brosses ongles.

Dfinitivement dans lre du temps, aprs une priode creuse, les drogueries sont maintenant mme prsentes sur Internet, et proposent une gamme trs extensive de produits conomiques et cologiques qui respectent le niveau de qualit qui tait autrefois exig pour tout produit. Il est ainsi trs simple de se procurer ces produits indispensables pour une maison entretenue naturellement en passant directement commande sur le site dun bon droguiste, qui prodigue souvent des conseils aviss quant lutilisation des produits, tout comme laurait fait le droguiste derrire son comptoir il y a quelques annes.

Worst Sales Jobs – Why You Need To Go Freelance

The 6 Worst Sales Jobs (and why you need to avoid them — at all costs)

In this entry I’m going to run through what I think are the 6 Worst Sales Jobs you could be in. I’m going to encourage you to avoid them, or, if you’re already in one, encourage you to get the hell out as quickly as possible.

Because here’s the thing …
* The economy is suckin’ it right now …
* and it’s probably not getting better anytime soon.
A lot of companies (even big ones) are downsizing, or they’re flat out going under.
* A lot of folks in sales are looking mighty hungry, and more than a little desperate and panicky anymore.
I personally know guys who were pulling down $25K a month in sales commissions a few years back … who are now having a hard time making their car payments and are starting to worry about losing their homes.
And here’s why:
* They’re in the wrong market.
* And they’re operating from the wrong model.
And even if they were in the right market, even if things were going “good,” they’re miserable, overworked, overstressed, trapped in sales careers they should have been rethinking long ago.
They’ve been chasing the buck.
And for this, they have been sacrificing what is far more important:
* Lifestyle.

* The six worst sales jobs …
So let’s run through what I consider the six worst sales jobs out there.
You might be looking at one of these as an option …
Or you might already be in one of them.
(I was at one time or another in all of them. With varying degrees of success and failure. And damn miserable most of the time. It wasn’t until a few years ago that I finally figured out the right way to build a sales career. And I’ll come to that. But first let’s look at the wrong sales jobs, the ones you should avoid like the plague.)
If you are one of these kinds of sales jobs, I’m going to encourage you to start re-thinking your life.

* #1 Worst Sales Job: Loan Officer (i.e., Selling Home Loans, Selling Mortgages)
Let me start with a confession.
I gave the mortgage business a shot some years ago — and I sucked at it.
I got caught up in the whole “mortgage consulting” approach, buried myself in learning everything imaginable, studied all of the “gurus,” bought into all of the “systems” and “services,” stayed up late and got up early studying an endless arsenal of “materials” and attended “seminars” constantly … and I still sucked at it.
And a good thing I did.
Not only did the market fall out from under the entire profession in the past few years, wiping out thousands upon thousands of jobs in the industry (and leaving everyone left standing shell-shocked and desperate), but more importantly …
* It was a good thing I got out when I did, because even if I had succeeded there, even if the economy hadn’t tanked, I would have been miserable in the mortgage business. WHY?
Going into an office every day.
Wearing a suit every day.
Dealing face to face with clients every day.
Dealing with appraisers and underwriters and processors and insurance companies and accountants and real estate agents … wrestling with rate sheets and program requirements, locks and deadlines, market fluctuations and government regulations … and the endless sprawl of documentation …
That was the worst part of it. Dealing with all that goddamn PAPERWORK.
Oy!
The amount of paperwork and the sheer, unadulterated grief, you have to go through to close a home loan — and all of the endless crap that can trip up the process and turn what looked like a slam-dunk closing into a whirling nightmare of missing documents and pissed-off clients and hair-trigger land mines that can blow up at any second …
All to close one deal.
(Maybe.)
Sigh … No — that’s just not for me.
That’s not the world I want to be living in every day.

* #2 Worst Sales Job: Pharmaceutical Rep or Medical Supply Sales
Here’s another one I looked at once, and another I’m damn glad I avoided.
Last I checked, you have to sell about $1M annually to pull down a $70K salary as a medical supply rep.
Sell a million bucks a year. To make seventy grand.
Now, what they try to sell you on is the idea of “residual” income — build up accounts, they keep buying enough Band-Aids and tongue-depressors from you every month, and after a while you have it made.
What they don’t tell you is how goddamn hard it is learning about the 10,000 different kinds of drugs (or worse, gauze and rubber gloves, chemistry panels and reagents, scalpels and test tubes) … going out there every day, dropping in on an endless string of offices, trying to set up appointments with doctors and practice managers who have been conditioned and trained to treat you like dirt and make your life as unhappy and frustrated as humanly possible … All for the privilege of selling them soap for their bathroom dispensers …
The sheer hours you have to put in, and the grief and rejection you have to fight your way through to actually succeed in this kind of sales job …
Forget it.
Again — I’ll pass.

* #3 Worst Sales Job: Anything Corporate
If it involves an office (or worse, a cubicle) …
If it involves a time clock (or someone questioning why you’re a half hour late, or leaving a half hour early) …
If it involves putting on a monkey suit every day …
If it involves having to spend your time flying (or driving) around the country, meeting with people you don’t like …
If it involves tip-toeing around a boss or an office manager, or any form of kissing someone’s ass while hoping for a “promotion” …
Man, if that’s the kind of “sales” job you’re in, I’ve got news for you.
You are in the rat race.
And here’s the news flash: Your job is NOT secure.
And if you are not already a chronically-overworked, alcoholic, multiple-divorcee, borderline-suicide … you’re probably headed in that direction.
You might want to get off that merry-go-round while you still can.

* #4 Worst Sales Job: Anything Involving Sticking Signs On Your Car (or hanging signs on a Street Corner)
Now we jump to the other end of the spectrum.
I’m going to lump a few things into this one.
If you have magnetic signs on your car or your phone number printed on your back window …
… if you are hanging up your business cards on bulletin boards hoping a prospect might see them …
… if you are trying to pressure friends and family to set up “meetings” for you to share some “opportunity” …
You are in the wrong sales profession.
What falls into this category?
* Trying to run your own small, locally-based business. (Too much grief, too many hours, too little profit.)
* Trying to convince people to join the latest Multi-Level-Marketing scheme. (Oh, man. Don’t get me started.)
* Trying to sell real estate, or dealing in whatever it is the guys selling seminar tickets call “real estate investing”…. (Um … have you seen what’s going on out there?)
In any sales career like this, where you are reduced to employing these kinds of tactics to try to scrounge up prospects — and where everyone else involved seems to be smiling too damn much, and not very convincingly — I hate to say it, but you are likely operating from a position of desperation.
You are operating on hope.
And last I checked, hope is not a negotiable currency the bank recognizes.

* #5 Worst Sales Job: Anything Involving Standing Around Somewhere Waiting For Business.
My first sales job was selling carpet. I was probably worse at that than at trying to sell mortgages.
Here are the hard facts. Standing around waiting for customers to drop in is not a reasonable approach to trying to provide for yourself and your family.
Again, with the economy the way it is, and with more and more people shopping and researching their buying decisions online … The world of retail sales has become a world of Barely Getting By — If You’re Lucky.
And even the guys who are lucky and are getting by … they’re working 60 hours a week, living paycheck to paycheck.
Nope.
Again — not for me.

* #6 Worst Sales Job: Anything Involving Bugging People When They’re At Home
Tele-marketing and door-to-door sales have to be the worst. They’re only at the bottom of my list here because I have the least experience with these. Never done either, thankfully.
If you’re calling on people at home when they don’t know you (and don’t want to know you), whether you are ringing them on their phones or knocking on their doors — you are in the wrong career, pal.
You’re not in the sales business. a[euro] You’re a public menace.a[euro] So just stop. a[euro] There’s a better way.

* What WOULD Make For a Great Sales Career?
I’ll be going into this in detail in another video, but in short …
1.) A great sales career would NOT involve anything like the crap jobs I’ve been talking about so far.
2.) Instead, a great sales career would allow you to get up when you want, work when you want and however much you want (and certainly no more than 10 or 20 hours a week if you didn’t want to), and without question work from home or really from wherever you want — in fact, work from anywhere in the world you want.
3.) And more important than anything, a great sales career would not only bring in a substantial six-figure income, it would also allow you the luxury of enjoying an extraordinary lifestyle at the same time.

And you can be sure I’ll be talking more about that in the next video and accompanying article I put together.

You can check them out (and get my latest free report) at:
www.mavericksalesguy.com